Apple Earth Day
Apple has been Carbon Neutral since 2020. By 2030, all their products will be too. Our goal when creating this project was to create an educational moment through a Snapchat AR experience.
While I was at The Players' Tribune, My role shifted from being a Visual Designer to a Product Designer. As the start-up expanded, so did the story and TPT was now a product first company. Below is a showcase of explorations, live deliverables and visual executions for a wide range of projects. Each section is divided with a brief explantion and a break down explaining the procress. Hope you get to enjoy and please visit playerstribune.com for more!
Apple Watch is the first direct-to-consumer product that enabled customers to take an electrocardiogram from their wrist and now, it’s only on Series 5. Our mission is to deliver that message, through the wrist.
Company: Apple
Role: Senior Designer
Year: 2022
Agency: Apple Inc.
Role: Senior Interactive Designer
Year: 2020
Client: The Players' Tribune
Agency: The Players' Tribune
Role: Designer & Product Design
Year: 2016-2019
Agency: Apple Inc.
Role: Senior Interactive Designer
Year: 2020
Ask
Goal
Ideation
Ideation
Ideation
Outcome
Primary KPI
Average Play Time
AR Lens: 22.23s (vs 8-11s BM)
Quality Visit Rate
22.48% (vs 20% BM)
Secondary KPI
Share Rate - Lens Only
.86% (vs .30-.50% BM)
Save Rate - Lens Only
.07% (vs .08% - .10% BM)
Some cool tweets and where you can download the Lens:
Tweets about Apple Earth Day
Interactive Outcome
Contact
WFH | Rockaway Beach, New York
Resume: view now
Email: krisgross07@gmail.com
Instagram: @krismgross | @kgsurfphoto
©2022