Apple Watch - Heart Month Message

Apple Watch is the first direct-to-consumer product that enabled customers to take an electrocardiogram from their wrist and now, it’s only on Series 5. Our mission is to deliver that message, through the wrist.

While I was at The Players' Tribune, My role shifted from being a Visual Designer to a Product Designer. As the start-up expanded, so did the story and TPT was now a product first company. Below is a showcase of explorations, live deliverables and visual executions for a wide range of projects. Each section is divided with a brief explantion and a break down explaining the procress. Hope you get to enjoy and please visit playerstribune.com for more!

Apple Watch is the first direct-to-consumer product that enabled customers to take an electrocardiogram from their wrist and now, it’s only on Series 5. Our mission is to deliver that message, through the wrist.

Agency: Apple Inc.  
Role: Senior Interactive Designer
Year: 2020

Agency: Apple Inc.  
Role: Senior Interactive Designer
Year: 2020

Client: The Players' Tribune 
Agency: The Players' Tribune  
Role: Designer & Product Design
Year: 2016-2019

Agency: Apple Inc.  
Role: Senior Interactive Designer
Year: 2020

The Ask

The Ask

Give the message to consumers that the Apple Watch Series 5 is a revolutionary health device that lives right on your wrist.

Approach

 

Opportunity

Create a retail homepage experience, and a DM that drives awareness, consideration and purchase for the Series 5 during Heart Month. 

Artboard 3
Artboard 1
Artboard 2

DM
Explorations

 

Opportunity

Educate customers on the benefits of Heart Health while discovering alternatives way to represent the Series 5.

V1_Red_Heroproduct
V3_1Black_hero_tilt
V2_1PriceLeading

Final DM
Direction

 

Opportunity

Give focus to the messaging, while keeping structure on the content. Our goal was to hone in on the watch face and pull out the main features for Heart Health while providing a fluid story for the user.

US-DM-1
US-DM-S

Landing Page
Exploration

 

Opportunity

The concept is to emulate heart monitor patterns with the scrolling of the story. By focusing up front and leading with your heart, allows us to provide a clear understadning of the messaging.

Interested in working together? Let's connect.
Email me krisgross07@gmail.com

© Kris Gross | New York City | 2020