Apple Watch - Heart Month Message
Apple Watch is the first direct-to-consumer product that enabled customers to take an electrocardiogram from their wrist and now, it’s only on Series 5. Our mission is to deliver that message, through the wrist.
While I was at The Players' Tribune, My role shifted from being a Visual Designer to a Product Designer. As the start-up expanded, so did the story and TPT was now a product first company. Below is a showcase of explorations, live deliverables and visual executions for a wide range of projects. Each section is divided with a brief explantion and a break down explaining the procress. Hope you get to enjoy and please visit playerstribune.com for more!
Apple Watch is the first direct-to-consumer product that enabled customers to take an electrocardiogram from their wrist and now, it’s only on Series 5. Our mission is to deliver that message, through the wrist.
Agency: Apple Inc.
Role: Senior Interactive Designer
Year: 2020
Agency: Apple Inc.
Role: Senior Interactive Designer
Year: 2020
Client: The Players' Tribune
Agency: The Players' Tribune
Role: Designer & Product Design
Year: 2016-2019
Agency: Apple Inc.
Role: Senior Interactive Designer
Year: 2020
The Ask
The Ask
Give the message to consumers that the Apple Watch Series 5 is a revolutionary health device that lives right on your wrist.
Approach
Opportunity
Create a retail homepage experience, and a DM that drives awareness, consideration and purchase for the Series 5 during Heart Month.
DM
Explorations
Opportunity
Educate customers on the benefits of Heart Health while discovering alternatives way to represent the Series 5.
Final DM
Direction
Opportunity
Give focus to the messaging, while keeping structure on the content. Our goal was to hone in on the watch face and pull out the main features for Heart Health while providing a fluid story for the user.
Landing Page
Exploration
Opportunity
The concept is to emulate heart monitor patterns with the scrolling of the story. By focusing up front and leading with your heart, allows us to provide a clear understadning of the messaging.
Contact
WFH | Rockaway Beach, New York
Resume: view now
Email: krisgross07@gmail.com
Instagram: @krismgross | @kgsurfphoto
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