The Art of Mastery is a series where athletes break down their true art form. For this series of three, our team at The Players' Tribune was a combination of a Producer, Editor, Designer and Athlete Relations. My responsibility as design lead was to create a brand that could translate from video title cards, social posts and printed swag for our athletes. We worked with Nigel Sylvester in the work below. 

The Art of Mastery is a series where athletes break down their true art form. For this series of three, our team at The Players' Tribune was a combination of a Producer, Editor, Designer and Athlete Relations. My responsibility as design lead was to create a brand that could translate from video title cards, social posts and printed swag for our athletes. We worked with Nigel Sylvester in the work below. 

Client: Hennessey  
Agency: The Players' Tribune  
Role: Art Director  
Year: 2018

Client: Hennessey  
Agency: The Players' Tribune  
Role: Art Director  
Year: 2018

We wanted this to be fun, but also elegant as we tried to match the aesthetic of Hennessy and their prestigiousness to carry the same color palette by placing in hints of brown this made for a clean and less washed out logo. Creating some negative space and making the letters less geometric and more organic spoke closer to the bike wheels and that was another way to tie this brand together.

We wanted this to be fun, but also elegant as we tried to match the aesthetic of Hennessy and their prestigiousness to carry the same color palette by placing in hints of brown this made for a clean and less washed out logo. Creating some negative space and making the letters less geometric and more organic spoke closer to the bike wheels and that was another way to tie this brand together.