Pique +

Piqué+ is a video series hosted by FC Barcelona defender Gerard Piqué. In each episode, Gerard provides an inside look at his relationships with players from around the world through 1-on-1 interviews. Together, they dive into their personal journeys to the pinnacle of their sport and reveal sides of each other that fans don't often see.

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YEAR: 2018
AGENCY: The Players' Tribune
CLIENT: TPT Global

ROLE: ART DIRECTION / DESIGN / POST PRODUCTION / SOCIAL

In this series, global superstar Gerard Piqué provides an inside look at his relationships with some of the world’s top athletes, from Neymar to Lionel Messi.  Through candid and entertaining one-on-one interviews, Piqué and his friends reveal sides of each other that fans would never otherwise see.

POWER TO 
THE PLAYERS

PTP is a brand message targeted to the players of the sport. Power to the Players represents that our overall message is to be focused directly to the Players, for the Players. The Voice of the Athlete is the main brand proposition.

PTTPPTTP

Global ads are represented throughout our site to drive traffic to the new and improved Global page. These ads were designed to be both responsive and in a variety of sizes for best placement.

 

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INSTAGRAM STORY

Instagram stories for TPT Global were talked about a lot. We wanted a way to diversify our selves to other markets that yet haven’t followed us. The idea was to ad discoverability for those who don’t follow us, may still be able to view our stories. We wanted a way to keep our brand awareness at a high, but also a way to keep it personalized and attract high engagement.

 

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3 TOUGHEST BRANDING

3 toughest is a way to show case the 3 most competitive, relentless and unforgettable components. I designed this brand to be very dominant and speak that language. Using a substitute for the E with a 3 gives us an advantage to use a unique hashtag that can draw all CTA traffic to 1 specific landing page.

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