V8 V-FUSION HEALTHY ENERGY
A healthier source for energy.
As AD on this project for V8, my partner and I needed to convey that V8 V-Fusion + Energy isn't only a healthy juice drink, but also a healthy juice drink with energy for on-the-go. We researched and sifted through images to find a correlation between healthy and energy and integrated those two things into a visual metaphor. Our solution was to combine the healthy fruit and vegetables in the drink with objects that are used for high energy exercise.