Apple Card Monthly Installments
Apple Card Monthly Installments is a new installment plan from Apple Card that makes it easier and more affordable to purchase a new iPhone. With Apple Card Monthly Installments, a customer can purchase a new iPhone on 0% APR / 24-month installments with their Apple Card.
While I was at The Players' Tribune, My role shifted from being a Visual Designer to a Product Designer. As the start-up expanded, so did the story and TPT was now a product first company. Below is a showcase of explorations, live deliverables and visual executions for a wide range of projects. Each section is divided with a brief explantion and a break down explaining the procress. Hope you get to enjoy and please visit playerstribune.com for more!
Apple Card Monthly Installments is a new installment plan from Apple Card that makes it easier and more affordable to purchase a new iPhone. With Apple Card Monthly Installments, a customer can purchase a new iPhone on 0% APR / 24-month installments with their Apple Card.
Company: Apple Inc.
Role: Senior Interactive Designer
Year: 2019-2020
Client: The Players' Tribune
Agency: The Players' Tribune
Role: Designer & Product Design
Year: 2016-2019
Client: Apple Inc.
Agency: Apple Inc.
Role: Senior Interactive Designer
Year: 2019-2020
The Ask
The Ask
Introduce Apple Card Monthly Installments as the best way to purchase your next iPhone.
Approach
Opportunity
Educate customers on the benefits of Apple Card Monthly Installments, and encourage them to purchase on Apple.com using Apple Card.
UX Thinking
Opportunity
I started just as the UX was being developed and the ask was presented from Business. Our role as designers were to mirror the UX, but also participate with the implementation of flows. We worked very close with business, legal and copywriters to make sure that the problem we were solving was on track. With our hard working UX and Design team we were able to identify 60 different use cases. Within each these flow held their own nuances. Which made this problem even more fun to solve. Our goal was to create a Happy Path flow, get approval and then begin to start work on varients and Use Cases.
Landing Page
Explorations
Opportunity
When starting the marketing track, there was a big problem we encountered. We didn’t really have a true visual for representation. Apple is known for showing highlights of products and hero shots. But for this instance we didn’t have that chance. We were creating something completely new that was a subset of a credit card.
Problem:
How do you show/tell what an Apple Monthly Installment is.
Solution:
We did this by exploring a numerous amounts of explorations. A few examples we looked into were - using the existing pattern of color with different catagories. Using typography as our main hero and bringing the installment plan out that way. The other exploration was using an icon base that we created showing the benefits of using this card/option.
Apple Store App
Opportunity
When we started the marketing track, there was a big problem we encountered. That is, we didn’t really have a true visual for representation. Apple is known for showing highlights of products and hero shots. But for this instance we didn’t have that chance. We were creating something completely new that was a subset of a credit card. We explored visuals through on ASA tiles.
Buy Flow
Opportunity
There were 2 tracks that we worked on. 1 track was marketing and campaign - the visual story aspect, and the other track was more retail and transactional. The issue we first had to deal with was implementing a new buy selector for Apple Card Installments. As easy as it sounds - we had to figure out with business if by adding a new selector, not only what would that look like, but how it would act when the user selects trade in - vs no trade in.
Key Notes & Features
Apple Card Monthly Installments is live in the APple Retail Store, and on the Apple Store App and on Apple Online Store. 225 installment orders were downloaded in the first 3 hours of launching.
Apple Card Monthly Installments allows customers to pay for a new iPhone over time securely and easily. Customers can apply for an Apple Card when making a purchase or use their existing Apple Card to finaance their iPhone with ACMI.
Key Features
- Simple, secure, streamlined: Customers can apply for ACMI using their current iPhone.
- 3% Dailt Cash for the total amount up front.
- 0% APR over 24 months ( excluding taxes ).
- Available for all current iPhone models sold at Apple Retail.
- Works with customer rates and rate plans.
Contact
WFH | Rockaway Beach, New York
Resume: view now
Email: krisgross07@gmail.com
Instagram: @krismgross | @kgsurfphoto
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